Wine Trends to Watch in 2025

As we look ahead to 2025, the wine industry is evolving with innovations and shifting consumer preferences. Here are the key wine trends to watch in the coming year:
1. Sustainable and Organic Wines
Sustainability continues to dominate the wine industry. Consumers are increasingly choosing wines that are organic, biodynamic, and produced with eco-friendly practices. Expect more wineries to adopt sustainable practices, from water conservation to solar energy, while focusing on natural wine production.
2. Low-Alcohol and Non-Alcoholic Wines
With the growing demand for healthier options, low-alcohol and non-alcoholic wines are gaining popularity. These wines offer a sophisticated drinking experience with fewer calories and alcohol content, catering to consumers who want to enjoy wine without the effects of alcohol.
3. Wine in Cans and Other Alternative Packaging
Canned wines are expected to continue their rise in popularity in 2025. Convenient, portable, and often more affordable, wine in cans provides an eco-friendly alternative to traditional glass bottles. Other packaging innovations, such as boxed wines and refillable wine containers, are also gaining traction for their sustainability.
4. Rise of Alternative Grape Varieties
Wine drinkers are becoming more adventurous, seeking out lesser-known and alternative grape varieties. Varieties like Grüner Veltliner, Tannat, and Fiano are making their mark, offering a refreshing change from the typical Chardonnay and Cabernet Sauvignon.
5. Tech-Enhanced Wine Experiences
Advancements in technology are transforming how we enjoy wine. From apps that help pair wine with food to augmented reality labels that provide information about the wine, technology is enhancing the consumer experience. Virtual wine tastings and smart wine storage systems are also becoming more common.
6. Natural Wines
The natural wine movement continues to grow, with more consumers gravitating toward wines made with minimal intervention. These wines, often unfiltered and unrefined, offer unique flavours and reflect the terroir of the region.
As we move into 2025, these trends will shape the future of wine, offering exciting new experiences for wine lovers worldwide.